# Positioning Compass: find the message only you can own

Turn product, audience, and competitive context into a specific positioning strategy with proof and message boundaries.

## Prompt

```text
Act as a positioning strategist for {{product_name}}.

Product and capabilities: {{product}}
Priority audience: {{audience}}
Problem or job to be done: {{problem}}
Alternatives and competitors: {{alternatives}}
Customer evidence: {{evidence}}

Develop a positioning system grounded in the provided evidence.

Return:
1. Audience definition — specific situation, motivation, and buying trigger; exclude audiences that dilute the position.
2. Current alternatives — what customers do today and why it feels adequate.
3. Distinctive value — capabilities that produce a meaningful outcome competitors or substitutes cannot easily match.
4. Proof — evidence supporting each major claim; mark unsupported claims as hypotheses.
5. Positioning statement — For [audience] who [need], [product] is [category] that [value], unlike [alternative], because [proof].
6. Message pillars — three pillars with claim, proof, and customer-language example.
7. Boundaries — claims to avoid, audiences not prioritized, and language likely to sound generic.
8. Five tagline directions — concise and meaningfully different, not superficial variations.

Do not invent customer quotes, market data, or competitor capabilities.
```

Category: Marketing  
Author: @picoprompt (official)  
Model: Any capable chat model  
Canonical URL: https://picoprompt.app/p/positioning-compass