{"@context":"https://schema.org","@type":"CreativeWork","name":"Positioning Compass: find the message only you can own","abstract":"Turn product, audience, and competitive context into a specific positioning strategy with proof and message boundaries.","text":"Act as a positioning strategist for {{product_name}}.\n\nProduct and capabilities: {{product}}\nPriority audience: {{audience}}\nProblem or job to be done: {{problem}}\nAlternatives and competitors: {{alternatives}}\nCustomer evidence: {{evidence}}\n\nDevelop a positioning system grounded in the provided evidence.\n\nReturn:\n1. Audience definition — specific situation, motivation, and buying trigger; exclude audiences that dilute the position.\n2. Current alternatives — what customers do today and why it feels adequate.\n3. Distinctive value — capabilities that produce a meaningful outcome competitors or substitutes cannot easily match.\n4. Proof — evidence supporting each major claim; mark unsupported claims as hypotheses.\n5. Positioning statement — For [audience] who [need], [product] is [category] that [value], unlike [alternative], because [proof].\n6. Message pillars — three pillars with claim, proof, and customer-language example.\n7. Boundaries — claims to avoid, audiences not prioritized, and language likely to sound generic.\n8. Five tagline directions — concise and meaningfully different, not superficial variations.\n\nDo not invent customer quotes, market data, or competitor capabilities.","author":{"@type":"Organization","name":"Picoprompt","handle":"picoprompt","official":true},"genre":"Marketing","dateCreated":"2026-09-09T05:40:00.000Z","url":"https://picoprompt.app/p/positioning-compass","usage":{"model":"Any capable chat model","variables":["product_name","product","audience","problem","alternatives","evidence"]},"examples":[]}